From Cascade to Conversation

About the book

From Cascade to Conversation challenges organisations to rethink how they communicate with their employees.

The book examines what the shift from cascade to conversation means for the employee communications profession – for the content we write, channels we build, measurement we undertake and the skills needed of leaders and practitioners.

Read more and buy your copy here

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Asda Green Room

Another organisation which has tackled the challenge of a workforce that is not based at a desk by creation a website open to all, and accessible on all manner of personal devices. Check it out.


Want to Build Engagement? Be Inclusive

Crowd-sourcing. Co-creation. User-generated content. No matter which of those buzzwords you prefer, the underlying idea is essentially the same: In the world of commercial media, more and more companies are inviting users to help produce the content that they use.

Read more from Boris Groysberg and Michael Slind in their Harvard Business Review blog.

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Market Basket’s Employees Were More Important Than Its Shareholders

Looking at the recent experience of New England grocery chain, Market Basket, Justin Fox questions the assumption that shareholders really hold the power within a corporation.

Read the blog at Harvard Business Review.

Making a business case for plain language

Talking on a Health Literacy Out Loud (HLOL) podcast, long-time plain language champion Joseph Kimble explains what he thinks it matters, how to argue your case and real life examples of how speaking plainly can save time and money.

"Crowdsourcing has the capacity to form a sort of perfect meritocracy. Gone are pedigree, race, gender, age, and qualification. What remains is the quality of the work itself" - Jeff Howe


Simon Sinek – Why good leaders make you feel safe

What makes a great leader? Management theorist Simon Sinek suggests, it’s someone who makes their employees feel secure, who draws staffers into a circle of trust. But creating trust and safety — especially in an uneven economy — means taking on big responsibility.

What if? … The NY Times ended its daily print edition

In this article Steve Outing imagines a future for a truly digital first New York Times. Do you believe print news has had its day?

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Forget ROI

If you’re jumping through ROI hoops for every IT project on your whiteboard these days, you’re wasting your time. It may sound ironic, but the simple truth is that there’s no ROI in analysing the ROI on everything.

Read more at Computerworld.

"There isn’t just a fixed amount of knowledge which you can pass out and share and divide and hoard and save and so on. Knowledge itself breeds knowledge" - Abraham Maslow

Maslow on Management

“Concentrate a little more on saying ‘Yes, and here’s how’, and less on saying ‘No, that’s unsafe/too expensive/not possible’. The payoff is becoming more plugged in, more relevant, and more valuable” - Josh Bernoff and Ted Schadler

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The Social Economy

Screen Shot 2014-08-27 at 10.03.42A fascinating report by the McKinsey Global Institute looking at the economic potential of social technologies in the workplace.

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Email is the new pony express

Email, like paper letters delivered by horseback, has become an unproductive tool and may just be the biggest time killer in the modern workplace. Here’s where companies are headed next.

Read more at Fast Company

How NOT to announce redundancies

During a recent round of redundancies an email from Microsoft’s Stephen Elop issued this painfully bad memo to employees. The damage of bad communication is plain for all to see.

Read more at NY Mag.

Post Office leaders talk to the frontline

How open would your CEO be to discussing the difficult issues with frontline colleagues? At the Post Office, leaders make sure to get out and about to branches and tackle the most challenging topics with their employees. Then they make videos of these meetings available for all to see.

Is social media sabotaging real communication?

Awash in technology, anyone can hide behind the text, the email, the Facebook post or the tweet, projecting any image they want and creating an illusion of their choosing. They can be whoever they want to be. And without the ability to receive nonverbal cues, their audiences are none the wiser.

This presents an unprecedented paradox. With all the powerful social technologies at our fingertips, we are more connected – and potentially more disconnected – than ever before.

Read the full article from Susan Tardanico at Forbes

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An Idiot’s Guide to Employee Engagement – Edward E. Lawler III

Surveys measuring employee engagement have become increasingly common. Most major corporations now regularly survey their workforces. There is no doubt that their surveys can yield useful information about employee attitudes and behaviour. In many cases, however, the data are misinterpreted, misunderstood, and result in wasted time and money.

Read the full article at

"When you're an employee, you see the warts. You see under the rug" - Gary F Grates

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Check out this crowdsourced t-shirt design website.

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Half of Employees Don’t Feel Respected by Their Bosses

When it comes to garnering commitment and engagement from employees, there is one thing that leaders need to demonstrate: Respect.

Read more from the Harvard Business Review.

UK losing £15bn through disengaged employees

UK businesses are losing billions of pounds each year due to under performing ‘disengaged’ employees, according to a survey.

Research by the Centre for Mental Health found that presenteeism is costing the UK £15 billion a year with staff members who are present at work physically, but lacking in any productivity.

Read more at HR Grapevine.

“Todays pervasive and high-bandwidth communication and social networks gives us the potential to be far more creative than humans have been at any time in history” - Keith Sawyer

Group Genius

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Foreword – Ken Hunter

This book pulls together a broad range of expert inputs from diverse sources as well as from Katie’s own direct experience as a practitioner and in leading her agency, AB. It is not just another attempt at a ‘how to’ guide for internal communication or engaging employees. It stimulates and provokes thinking, and it does so from a variety of perspectives, rather than telling you what to do.

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