From Cascade to Conversation challenges organisations to rethink how they communicate with their employees.
The book examines what the shift from cascade to conversation means for the employee communications profession – for the content we write, channels we build, measurement we undertake and the skills needed of leaders and practitioners.
Crowd-sourcing. Co-creation. User-generated content. No matter which of those buzzwords you prefer, the underlying idea is essentially the same: In the world of commercial media, more and more companies are inviting users to help produce the content that they use.
Looking at the recent experience of New England grocery chain, Market Basket, Justin Fox questions the assumption that shareholders really hold the power within a corporation.
Talking on a Health Literacy Out Loud (HLOL) podcast, long-time plain language champion Joseph Kimble explains what he thinks it matters, how to argue your case and real life examples of how speaking plainly can save time and money.
What makes a great leader? Management theorist Simon Sinek suggests, it’s someone who makes their employees feel secure, who draws staffers into a circle of trust. But creating trust and safety — especially in an uneven economy — means taking on big responsibility.
In this article Steve Outing imagines a future for a truly digital first New York Times. Do you believe print news has had its day?
Awash in technology, anyone can hide behind the text, the email, the Facebook post or the tweet, projecting any image they want and creating an illusion of their choosing. They can be whoever they want to be. And without the ability to receive nonverbal cues, their audiences are none the wiser.
This presents an unprecedented paradox. With all the powerful social technologies at our fingertips, we are more connected – and potentially more disconnected – than ever before.
Surveys measuring employee engagement have become increasingly common. Most major corporations now regularly survey their workforces. There is no doubt that their surveys can yield useful information about employee attitudes and behaviour. In many cases, however, the data are misinterpreted, misunderstood, and result in wasted time and money.
When it comes to garnering commitment and engagement from employees, there is one thing that leaders need to demonstrate: Respect.
UK businesses are losing billions of pounds each year due to under performing ‘disengaged’ employees, according to a survey.
Research by the Centre for Mental Health found that presenteeism is costing the UK £15 billion a year with staff members who are present at work physically, but lacking in any productivity.
Read more at HR Grapevine.
This book pulls together a broad range of expert inputs from diverse sources as well as from Katie’s own direct experience as a practitioner and in leading her agency, AB. It is not just another attempt at a ‘how to’ guide for internal communication or engaging employees. It stimulates and provokes thinking, and it does so from a variety of perspectives, rather than telling you what to do.